2023-01-19

沸腾的沙特市场,面临供应链大关

根据magnitt 2022 年上半年沙特阿拉伯风险投资报告显示,今年上半年,沙特王国在创业融资方面创造了新的年度、半年度和季度纪录,与21年上半年相比,投资资金同比增长了244%

The first half of the year saw the Kingdom create new Yearly, Half-Yearly, and Quarterly records in startup funding!Saudi Arabia finished H1 2022 with 3 consecutive half-year periods of growth in VC funding after observing a 244% YoY increase in funding compared to H1'21.

图源:irf=zxxqnhi,侵删

近年,沙特经济从疫情中快速复苏,吸纳外部投资方面呈现巨大的跨度发展,位居北非和中东地区第二大风险投资市场

Saudi ranks as the 2nd-largest VC market in MENA by total funding and total transactions

高度城市化且人均GDP位居前端、轻工,日用,电子,服装基本外要依赖进口的沙特王国,是外贸人良好的蓝海市场。

The first half of the year saw the Kingdom create new Yearly, Half-Yearly, and Quarterly records in startup funding!Saudi Arabia finished H1 2022 with 3 consecutive half-year periods of growth in VC funding after observing a 244% YoY increase in funding compared to H1'21.

①数字化转型,电子商务市场蓬勃发展

Digital transformation, e-commerce market booming

疫情催化了消费者偏好线上购物,导致涌向电商的资金激增。

The epidemic catalyzed a consumer preference for online shopping, resulting in a surge of money pouring into e-commerce.

图源:irf=zxxqnhi,侵删

2021年沙特的电商总收入为98.5亿,预计未来三年将以19.51%复合年增长率增长,到2025年,沙特电商市场规模将200.4亿美元,电商用户数量将达2640万。

The total e-commerce revenue in Saudi Arabia is 9.85 billion in 2021 and is expected to grow at a CAGR of 19.51% over the next three years, with a Saudi e-commerce market size of $20.04 billion and 26.4 million e-commerce users by 2025.

②支付业务转型,现金支付已不是主导

Payment business transformation, cash payment is no longer the dominant

沙特中央银行(SAMA)进行了一项涉及政府、企业及消费者的全国性调查,调查显示,2021年84%的企业使用电子支付手段,较2019年上涨了33%。

The Saudi Central Bank (SAMA) conducted a national survey involving government, businesses and consumers, which showed that 84% of businesses use electronic means of payment in 2021, up 33% from 2019.

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