2010-12-15

TAG Heuer and Breitling Launch New Mens Watches

Both TAG Heuer and Breitling are well known luxury watch brands that have been around for over 100 years. Known especially for producing high precision sports watches and chronographs, these brands are constantly inventing and releasing new mechanisms and models that continue to please their fans and raise the bar of watchmaking.

Breitling has been manufacturing watches since 1884. Originally created for aviation pilots, Breitling watches are unmatched when it comes to precision time keeping, functionality and quality that can withstand harsh conditions and high pressure.

As Breitling gears up for its 125th anniversary, a new watch will hit the scenes. The Cosmonaute is a new watch based on an "oldie but goodie". The original Cosmonaute made international headlines and became a part of history when it was worn on the wrist of American astronaut Scott Carpenter when he made a successful trip to space in May of 1962.

Breitling crafted the Cosmonaute to be capable of indicating 24 hours in one single sweep of the dial, because in space there is no distinction between day and night. The new version of the Cosmonaute will retain this feature as well as the iconic 60's design. 1,000 of these new Cosmonaute watches will be produced.

Also on the forefront of watchmaking is TAG Heuer, who known for its "Swiss avant-garde" approach to watchmaking, has been creating a strong brand of sports watches and chronographs since 1860.

Like Breitling, TAG Heuer also is launching a new version of an older watch, but this time, it does something the older version never did, nor can any other watch in the world do.

The TAG Heuer Monaco V4 watch has been in the works for five years and will make its debut in November of this year and coincides with the 150th anniversary of the company.

The Monaco collection of men's and women's watches by TAG has been popular since one was worn by Steve McQueen in the classic 1971 race car film "Le Mans."

The Monaco V4 debuts as the world's first mechanical watch with a "belt-driven movement and linear winding mass." This watch will be produced in a very limited edition of only 150 pieces.

The Monaco V4 puts TAG Heuer down in the book of watchmaking history because it does what no other watch company has, which is a complete replacement of the usual gears and pinions used in mechanical movements. The gears and pinions typically used have been replaced with belt drives and ball bearings. Each belt, of which there are five, measure as big as a human hair, making the integration and functioning of them seem almost impossible, but TAG does it.

The typical centralized circular rotor winding system has also been completely replaced, this time with a linear winding mass. For this innovative development work TAG Heuer received two global patents.

Each of the 150 Monaco V4 watches is hand assembled, are cased in platinum, measure 40.5mm and are expected to sell for around $97,614.56.


TAG Heuer and Breitling Launch New Mens Watches

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