站内搜索即独立站内置的搜索引擎,站内搜索能使消费者在更短的时间内找到自己的目标产品,从而提升转化率。对于独立站卖家来说,站内搜索除了能够提升转化率以外,还是最直接的用户反馈。
![独立站为何要做站内搜索分析?如何做好站内搜索分析?](https://static.52by.com/yue/article/685_167332285214661974514.jpg?size=685,456)
站内搜索分析的必要性
发现消费者偏好:消费者的偏好,除了体现在销量上以外,还体现在搜索数据中。产品的搜索次数越多,热度越高,就代表着这是消费者当下最需要的产品。而产品搜索次数越少,自然也代表着需要该产品的消费者数量越少。
根据产品搜索次数排行,卖家可以很清晰地知道站内产品的需求排行。此外如果某个产品搜索次数� ��高,销量却较低,就意味着该产品是存在问题的。当然这个问题具体是出在产品本身,还是产品详情页,又或者是结账流程,就需要其他数据辅助分析了。
提升SEO/SEM精准度:谷歌SEO和SEM都是需要用到关键词的,关键词越接近潜在消费者的搜索习惯,SEO和SEM的效果就越好。而站内搜索关键词正是潜在消费者搜索习惯最直接的体现,根据站内搜索关键词来布局SEO/SEM,精准度和转化率都会更高。
挖掘用户潜在需求:消费者的需求是多样化的,所以站内搜索不见得都有结果。同时也不是每一个消费者的需求,都值得卖家去开发。因此站内搜索中,未找到搜索结果的关键词排名,就是卖家� ��发新品的重要依据。
![BlogThis!](https://static.52by.com/yue/article/68.........<p>而站内搜索关键词正是潜在消费者搜索习惯最直接的体现,根据站内搜索关键词来布局 SEO/SEM ,精准度和转化率都会更高。</p><p>原文转载:<a href='https://www.kjdsnews.com/a/1246224.html'>https://www.kjdsnews.com/a/1246224.html</a></p><span id='KeyList'><br /><a href='https://www.ikjzd.com/w/2344'>hemingway</a>:https://www.ikjzd.com/w/2344<br /><a href='https://m.ikjzd.com/tl/6050'>111222</a>:https://m.ikjzd.com/tl/6050<br /><a href='https://www.ikjzd.com/search?keyword=亚马逊中国'>亚马逊中国</a>:https://www.ikjzd.com/search?keyword=亚马逊中国<br /><a href='https://www.ikjzd.com/search?keyword=wish新公告'>wish新公告</a>:https://www.ikjzd.com/search?keyword=wish新公告<br /><a href='https://www.ikjzd.com/search?keyword=wish新规'>wish新规</a>:https://www.ikjzd.com/search?keyword=wish新规<br /><a href='https://www.ikjzd.com/search?keyword=Wish新卖家'>Wish新卖家</a>:https://www.ikjzd.com/search?keyword=Wish新卖家<br /><a href='https://www.ikjzd.com/search?keyword=wish新品打造'>wish新品打造</a>:https://www.ikjzd.com/search?keyword=wish新品打造<br /><a href='https://www.ikjzd.com/search?keyword=wish选品攻略'>wish选品攻略</a>:https://www.ikjzd.com/search?keyword=wish选品攻略<br /><a href='https://www.ikjzd.com/search?keyword=Wish选品技巧'>Wish选品技巧</a>:https://www.ikjzd.com/search?keyword=Wish选品技巧<br /><a href='https://www.ikjzd.com/articles/1612397518120636417'>对话5位出海领军人物,2023跨境电商机遇究竟在哪?| 专访</a>:https://www.ikjzd.com/articles/1612397518120636417<br /><a href='https://www.ikjzd.com/articles/1612400819440537602'>2023跨境出海指南:法国网红营销白皮书!</a>:https://www.ikjzd.com/articles/1612400819440537602</span>
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