Symposium tackles how to market to engineers

Symposium tackles how to market to engineers

SANTA CLARA, Calif.--UBM Electronics will host an all-day series ofpanels and tutorials on Marketing to Engineers as part of thisyear's OnlineMarketing Summit, Oct. 22-25, here.
UBM Electronics CEO Kathy Astromoff and other UBM Electronicsexecutives will be joined by EE Times editors Brian Fuller, RickMerritt and Sylvie Barak, all of whom will participate in a seriesof six sessions including:

• The State of Online
• The Mind of Geeks & Nerds… What Marketers Need to Know
• New World Marketing to Engineers: Key Practices
• Putting Social to Work: Unleash the Power for Your Business
• Building & Sustaining Thriving Communities
• Creating & Leveraging Epic Content for Marketing

"Building on our commitment to make the electronics ecosystemsmarter and faster, we've created our Symposium to informmarketers within the electronics and design engineering industriesabout key industry trends," Astromoff said. "The 'Marketing toEngineers Symposium' will highlight how to reach engineers andraise brand awareness, drive revenue, and create loyalty. Inaddition, we'll explore digital marketing, content and communitydevelopment, social media research, and much more."

Marketing to Engineers is part of the four-day OnlineMarketing Summit that this year features scores ofspeakers and panelists, includingkeynoters IBM Smarter Commerce Global Program LeaderCarolyn Layne and Jana CEO Nathan Eagle.

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--Registerfor the Online Marketing Summit
--Marketingto Engineers
TAG:Online Marketing Summit UBM Electronics events engineering marketing electronics