The main success factor of the French brand of Bourjois makeup, which for over 145 years has defined standards of quality and charm, is the enthusiasm and meticulous care to detail in each step in the development of its products. Moreover, its reputation also rests on the skills of their research and cosmetic laboratory in the latest techniques used in its production centers. For Bourjois, makeup is, above all, fun and "joie de vivre."
History
In the mid-19th century, wearing makeup was something restricted to actresses and dancers, was not recommended for respectable women. It was this dispute that the traditional brand Bourjois makeup began in 1863 in the theater district of Paris at the hands of Alexander Napoleon Bourjois. He was inspired by actresses of the era to create theatrical makeup products that were used for theater parts. With the help of actor Joseph-Albert Ponsin, he produced the substances directly in his apartment. Since its appearance, Bourjois would sign as a line of differentiated products for use on stage and beyond. In 1890, its then young founder created the Fabrique Spéciale pour la beauté des Dames ( Special store for women beauty), marketing the first compact blush, named Manon Lescot in honor of the famous French actress.
Then, Bourjois has launched the first powder blush, whose small round container remains until today as an emblem of the brand and main symbol of the brand. From this moment on, the French brand would begin to gain an international dimension. Apart from constant innovation, it was the quality of their makeup that built the reputation and the brand success in following years. Only in 1928, the brand entered the U.S. market with the launch of the line "Night in Paris . It was then that Bourjois began to position their makeup for an audience of young active women.
In the following decades, the brand has always played an innovative and visionary role by developing new concepts, unusual textures and original and creative ways for makeup. Examples are the colors of Bourjois, always cheerful and products increasingly practical and adaptable to modern women. In the 80s the brand has experienced a period of strong international expansion. By this time the shadows for eyes, available in many colors, were introduced in its product line.
In recent years the Bourjois marketed innovative products like Docteur Glamour Cosmic, a lipstick specially created to give maximum hydration to the lips (a mixture of vegetable oil provides intensive hydration to 8 hours after application), which increases with repeated use, the gloss Effet 4D, that due to a pool of pearly micro-particles on the cover, gives a look at four dimensions, the Fizz Glitter Liner, a liquid eyeliner that combines intense color and brightness of the glitter and Sweet Kiss lipstick with high intensity light texture and a lightly feeling on the lips, creating a unlimited comfort.
Other innovations were the launches of Delice Poudre - Poudre aux Bronzante Fourrée éclats de Soleil , a tanning powder with a smell of chocolate; Rouge High Tech, a new liquid and transparent lipstick, with a texture giving your lips almost a virtual reality finish, which when applied deposits a veil of lightweight color, providing the sensation of nude lips; the Mineral Eclat, a light mineral compact powder, which promises a matte finish, bright and totally transparent. Taking advantage of the new vintage trend of the moment, the brand has launched recently the Vintage Collection, a limited edition with five shadows and three blushes, which gives you a 2 in 1 effect (it gives you a healthy look and redefines the line of the cheeks, when applied in the direction of the eyes). Its traditional round boxes, recognized as a fashion accessory, really are classic and timeless. Each package is stamped with a unique design used by Bourjois in its first makeup and perfumes created in the nineteenth and early twentieth century.
Bourjois - They Know How To Do It
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